The traditional way of marketing uses expensive advertising companies and begging the media to write and talk about you.
This is why more and more entrepreneurs are resorting to Social Media marketing, or generally online marketing.
They use it in publishing their contents online for the purpose of getting the media to talk about them and their product/services, for the purpose of their businesses found on the search engines (Google, Bing etc.)
But it is not just that. Social Media marketing works because.
Social Media Marketing is inexpensive
Also, it can be free.
It does not have to cost a single penny because you can use online tools to do your online marketing. It does not require that you have a big budget of money.
And that a clear advantage to others which are spending hundreds of thousands every month for advertising costs etc.
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Social Media Marketing is Easier
It is also way easier to do as compared to those traditional means of marketing which requires a lot of arduous activities.
In online content marketing, you just need an internet connection and a laptop or any device that connects to the internet.
And you are good to go. BUT!
It Needs Time and Effort
Online Content marketing requires that you are able to take time to create a necessary content that will allow you to stand out. This is a big requirement that you have to devote attention to getting this right.
You cant just say, I am going to do online marketing targeting this niche and spend a day to do it and forget about it.
It takes time, theres no doubt about it. But if you devote enough attention to your online marketing efforts, you can end up doing really well.
Social Media Marketing Airtime is Way Longer
TV commercials show on TV screens only for at least 15 seconds, and then, it is gone. We hardly ever see those again. But Social Media Marketing practically exists longer, even forever.
A very few people only talks about it but If you take the time to build up the online content that will allow you to appear at the top of the search results and if you do some basic maintenance to make sure that the content is still valid going forward, that content lives forever. It never goes away. It will always be there.
However, if you are spending hundreds of dollars on advertising in order to generate attention to your business. And all of a sudden you stopped advertising, it goes away completely. You have to continue doing it, otherwise it goes away.
It is like living on your own house where you can live there forever. As compared to what most of the people do today which is renting a house — And if they stopped paying rent, they get kicked out.
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